Afri's Fashion and Beauty Boutique was Est. since September 2019.
This brand is the daughter brand of Asha African Assortment which is the mother brand and established in Curacao, a island in the Caribbean.
Afri is a short way of saying the mother continent Africa. That's why the African map on the logo.
As the designer of the brand we gave it a touch of creativity and design to create a whole character from this logo, who goes by the name of Afri. She is the one that is on our logo and our designs of product that we offer.
She is a person that is happy to the outer world, and she is always laughing. Her way of being, to laugh at all times is a spirit that she had since a kid. This spirit of her made her the person to always be kind and smiling, because there is enough going on around the world.
Because of her personality and mission, she took it upon herself to built this brand.
Her mission with this brand is to try to give her related community, that are the ones that look like her, to be built out of the same positive spirit like hers.
Until she has an entire community with her to build up her confidence, she will show herself and break every negativity around her with her smile and laugh.